The harissa has obviously made its show during the Fancy Food Show in the USA.
The Fancy Food is the opportunity to present more than 1000 new products to more than 20 000 visitors, buyers and tasters on the lookout for new flavors and fragrances, know-how and stories …. It seemed almost obvious that with all the transformations and advances that the harissa sector has been experiencing for a long time, this one was going to hold the attention.
According to the coverage of the local press, including the Washington Post, in a superb article https://www.washingtonpost.com/lifestyle/food/is-this-tunisian-chile-paste-the-new-sriracha-not-yet-but-it-sure-should-be/2017/08/03/3bc1dbbc-7868-11e7-8f39-eeb7d3a2d304_story.html?utm_term=.99400d3d320b ,
The harissa has really made his show! It must be said that with its pungency and flavors, it can not leave indifferent! Between the new flavors blends (harissa-gingemnre, harissa-turmeric, thyme, rosemary, ….), the storytelling, the packadging, the anchorage terroir … The harissa was made a real cure of youth , goes upmarket and dresses new attractions to conquer the world.
Dedicated to the food industry, this event, which took place from June 30 to July 2, 2017, registered the participation of Tunisia with more than 30 Tunisian exhibitors. An opportunity to present the innovations and novelties of the Harissa and olive oil sector but also of the entire agri-food industry “made in Tunisia”.
It should be noted that some Tunisian harissas take off internationally and chart their course, harissa is not yet associated with Tunisia. Even the article, in reference, evokes a little too often Morocco! That said, it is clearly said that Tunisia is the Land of Harissa and Cape Good is its capital.
Is it necessary to remember that Tunisia has lost a lot of time on this ground!