If the experts, especially Jorg Meltzer Studiosus Reisen “was awkward talking” tourists who are afraid of getting sick by coming in Tunisia, “it remains true that the dirt and the human environment in the vicinity of tourist areas grow reluctant.
Other reasons and in order not to fail to mention the “perceptions” that hurt and are not good to hear, participants at a recent seminar on the future German Tunisian tourism revealed the eternal problems of sides quality, service and communication behaviors that were exacerbated after the revolution as the persecution of tourists in the medinas, delinquency, solicitations and other awkward or aggressive dredge plans in hostels …
Concerns, of which complained some customers , end up stopping the image of the destination.
There remains the sad truth. Tunisia is still not a choice destination. It is a choice of prices. Is the Tunisian destination replaceable? Not so sure! In any case and against all odds, its rival is Bulgaria and in any case Turkey, Morocco and Egypt. Destinations that on the German market play in a different category.
The German Ambassador in Tunisia, Mr Jens Plotner, recalled that “the tourist is a deer that must be tamed.” For that, it should give “a clear and accurate picture nor pessimistic nor too optimistic” the situation facing Tunisia in the democratic transition.
Various workshops on the sidelines of the 3rd Tunisian-German meeting of tourism, it is clear that the revolution is not responsible for the negative image of the country.
Before the revolution, there was no picture. There is no more after. This is where we measure the magnitude of the mess. The destination has not taken advantage and convert this positive image and sympathy following the revolution.
Those are the findings. Regarding the future, the challenges are as important as the opportunities.
For starters, it should be noted that over 55% of German tourists come to Tunisia in couples against 22.5% who come in family. The offer of hotel accommodation is no longer fit to offer “family” that finds more answers in Egypt where this customer segment reaches over 40%.
On the other hand, the age group is between 40/49 years and young people reject the destination. Few offers and products are suitable for them. If rejuvenate customer is an imperative to adapt to the 3rd age customers, fans of long stays, improving marketing, reflecting on innovative concepts is vital to attract wealthy clients who travel more later.
What scared the German tourist? Getting ripped off, poor quality, terrorism, strikes … What does he want from his trip? To rest, to have fun, stay connected to the world …
For now, the German tourist is relatively faithful to the destination but is waiting for a slow metamorphosis …
He certainly expected it to be seen more as a traveler than a tourist!